Using social media to push a product will only take a business so far. Demonstrating her true social media genius, Doe Deere, CEO an Founder of Lime Crime Cosmetics, engages her followers to participate in spreading the word about how they actually put together colorful, creative and trending looks. Because consumers spend so much time in their favorite social media outlets, sharing and coming up to speed with the latest in everything from fashion to stylish home living, the wise ecommerce business would do well to get to know their target audience and figure out a way to involve them in sharing their ideas concerning product usage.
PR Newswire announced that the Los Angeles based cosmetics brand, had doubled its worldwide Instagram fan base in less than one year. How’d they do that?, you might ask. According to the article here are a few notable pointers used by Lime Crime to catapult take the product line to social media heaven:
- offer an interactive shopping experience
- cultivate a fun and engaging environment
- have fans contribute their own product testimonies
Lime Crime has been a fully vegan and animal cruelty-free product line since 2012. Take a look at their popular Velvetines Liquid Matte Lipstick line which allows wearers to exhibit their moods in either extremely dark or charmingly light color duos. Bold colors, such as Red Velvet and Sudeberry, stay put throughout the day according to user reviews. The ability to prevent the wearer from looking like a clown are a testament to research that goes into formulating the Lime Crime products, including clinical allergy testing.
One visit to the Lime Crime Facebook, and you can experience how lovers of this product adore the unabashed use of color to express their own unique identity. Lime Crime products are not for the faint at heart. Old rules and traditions go out the window. Color splashing with bold and opposing hues, bright lips and dark eyes, and highly pigmented, creamy metallics are enough to make your grandmothers hair stand on edge.