Anyone who follows Roc Nation or Jay-Z’s multiple successful business ventures will know of Desiree Perez. She is known for being a main figure in Roc Nation and the executive behind some of it’s most successful deals. Perez and Jay-Z have known each other for almost 20 years and it can arguably be said that without Perez, the Roc Nation would not be where it is today. Perez is known in the music business as a fierce negotiator and a powerful executive that has rightfully earned her spot among the most important people in the industry.
The Roc Nation consists of a number of corporations that take a lot of hard work to manage.Perez is the person who is in the board room meetings negotiating deals and working towards the success of these companies. She is the main executor behind the famous deal made between Rihanna and Samsung for Rihanna’s “Anti” tour. Perez is also one of Rihanna’s right hand people has well, belonging to the popular singer’s inner circle and helping Rihanna with her business ventures.
Another deal that Perez has a hand in is the Roc Nation’s 360 deal with with Live Nation, a deal that was signed in 2008 for an astounding $150 million. Now that the deal is up, both sides have the option to sell their stake in Roc Nation or buy the company completely. Live Nation wants to continue the relationship, but Perez and Jay-Z were reported to have met with Sir Lucian Grange, the CEO of Universal Music Group, which could mean that UMG has a possible stake in the deal. With Perez as a main force, there is no doubt that Roc Nation has a lucrative future.