How Sweetgreen Became A New Type Of Restaurant

Sweetgreen is a chain of restaurants that serve healthy salads to its customers. They emphasize healthy, fresh ingredients that are locally sourced and organic. They now operate 80 locations in the United States. The chain is backed by well-known investors such as Danny Meyer and Steve Case.

One of the co-CEO’s of Sweetgreen, Nathaniel Ru, and has said that Sweetgreen is a company that stands for more than just making a profit. The bottom line of the company, he has said, it to feed people better food. As a next generation restaurant, Sweetgreen also has extensively incorporated technology into how the company operates. A full 30% of the orders the company receives are done through either Sweetgreen’s website or smartphone app. Learn more about Michael Lacey: and

Another thing that sets Sweetgreen apart from legacy restaurants is that they don’t maintain a main headquarters. Instead, the co-CEO’s of the company operate from each of the nation’s coasts, which is also where most of their restaurants are located. Nathaniel Ru has said that the company operates better as an entity that is decentralized.

The first Sweetgreen’s location opened in Georgetown in August 2007. It was Jonathan Neman and Nicolas Jammet that Nathaniel Ru partnered with in order to start Sweetgreens. They all attended an entrepreneurship class at Georgetown University at the time which is where they came up with the idea of the company. They had noted that there were no good options when it came to eating healthy food at restaurants and they wanted to change that.

Nathaniel Ru continues to live on the East Coast, working out of offices located in New York City. He earned a degree in finance at Georgetown University, graduating 2007. Under his leadership and the other two co-CEO’s, Sweetgreen’s today has locations along the East Coast, California, and the Mid West.

Nathaniel Ru’s leadership at Sweetgreen has resulted in his being written about in a number of publications and news shows. Among these are USA Today, Bloomberg, CBS, CNBC, the Washington Post, and Forbes.

They have also been honored by Forbes’ with placement on their “30 under 30” list which features top business leaders who are younger than 30 years old. Food & Wine magazine also gave him placement on their annual “40 Big Thinkers Under 40” list.

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