Nathaniel Ru is preeminently knows as the lead executive and head cheerleader of Sweetgreen, one of the leading, high-quality salad franchise in the nation. With over 40 restaurant locations, it is evident that Sweetgreen is manned by experienced leaders.
This is how it all started: During their schooling year in Georgetown University, Nathaniel Ru and two friends had trouble locating health-based, eating diners that were in addition fun and easy. The three friends wondered if they could provide an answer to this question.
With a 560 square-foot area on M Street, they decided to establish a revolutionary business. Six years later, their hospitality business transitioned into a 21 –store serving, diner, with Ru as the chief executive officer.
The onset of Sweetgreen
Recently speaking at the New Era of Marketing, a program that is set to initiate the growth of marketing strategies, Ru stated that Sweetgreen’s growth is directly appended to his determination to expand the business by investing in healthy foods. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
The first attempt at starting this business was encompassed with challenges as the landlord was barely reachable to provide the rental logistics. After calling up to explain his situation, the landlord hanged up.
For over a month, Ru and his current partners called up to schedule a business meeting. Well, the trio got lucky. What was initially the green has now transitioned into an admirable business that most restaurants can borrow notes from.
The establishment of Sweetgreen
The first month of the business was spent looking for backers in addition to an architect. Ru was thankful to the landlord for assisting them in their quest.
Through her better judgment, the business was set to succeed. She agreed to assist the group that bore no previous experiences in hospitality. Ru narrates the series of events as a blessing to have nailed the chance.
Fresh salad produce
Sweetgreen is presently a leading franchise in Northeast America. With major stores in the state’s major cities of Philadelphia, New York, Washington and Boston, the company is focused on providing healthy, fresh foods. Most ingredients stem from local farmers. Learn more about Nathaniel Ru: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
The company markets itself through its fresh produce and concentration on digital marketing.
In addition to providing superior ingredients in addition to developing stellar reputation for being a leading, healthy chain option, the business has a modern and unique model of operation.
Nathaniel Ru is persistent about decentralizing the company’s operations with the aim of running the business away from the main office.