Luiz Carlos Trabuco Cappi’s Loyalty To Banco Bradesco

Banco Bradesco SA is ranked among the largest banks in Brazil. The bank was founded in 1934 by Amador Aguiar in Marilia, Sao Paulo, Brazil. Only four Chief Executive Officers and two presidents have served the bank since its creation. Bradesco’s current president Luiz Carlos Trabuco Cappi assumed the office after the former president stepped down early October 2017. Mr. Lazaro Brandao had served the bank as the president since 1990 after succeeding the first president Amador Aguiar.

The void left by Mr. Lazaro Brandao has been filled by Luiz Carlos Trabuco Cappi, who was a Chief Executive Officer at the bank. Luiz Carlos Trabuco Cappi has worked for the Banco Bradesco as the CEO throughout the last decade after joining the bank’s high-level executive team back in 2009. Before joining the executive team, Mr. Trabuco had already served the organization for long since he was hired in the year 1969. Being a member of Bradesco team since the age of 22, Mr. Trabuco expresses the Bradesco spirit. Luiz Carlos Trabuco Cappi was nominated as the CEO following the company’s tradition of picking an executive from its staff.

Read more: Next Bradesco president to leave the bank’s board of directors, Says Trabuco

While serving as the head of the bank’s insurance department or simply Bradesco Seguros, Luiz Carlos Trabuco Cappi was responsible for the growth of the bank’s market share from 23 percent to 25 percent of Brazil’s insurance sector. Despite the department bringing in over 25 percent of the Bradesco’s profits, Luiz Carlos Trabuco Cappi made sure that the insurance department’s profits rose to about 35 percent of the entire bank’s net income according to

After joining Banco Bradesco as a teller in 1969, Luiz Carlos Trabuco Cappi was moved to a distance that needed around five hours of driving, proving his dedication and determination to the Success of Banco Bradesco. In 1984, Mr. Trabuco was promoted to the position of Director of Marketing where he was vital in coming up with ways through which the bank reached out to the new clients. During the time he served as Director of Marketing, the bank embarked on segmenting and targeting of consumer and clients base. This approach helped Banco Bradesco in maximizing profits and best serve their customers’ needs. Luiz Carlos Trabuco Cappi helped in popularizing the practice of segmenting and targeting clients in Brazil. Luiz Carlos Trabuco Cappi was also responsible for many other developments in the bank including internet banking. Luiz led the bank through several acquisition deals with the latest being the acquisition of HSBC bank.


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