Dr. Carlos Alberto de Oliveira Andrade, founder and current president of the Administrative Council of CAOA, respected physician in all of north and northeastern Brazil, began his activity at the automotive sector in 1979. When purchasing a Ford Landau at the dealership Ford Campina Grande (PB), Dr. Carlos Alberto did not receive the vehicle because the dealership went bankrupt. As a businessman, he did not hesitate to propose that the resale to bankruptcy was transferred to compensate for the payment made by Landau. That way, he founded CAOA and began managing the Ford dealership.In less than six years, CAOA became the largest Ford retailer in all of Latin America.
In 1992, Brazil opened its doors to import vehicles, until it was banned. In that same year, CAOA became the official and exclusive importer in the country for the brand Renault. In less than three years, Renault became the number one brand in imported segment sales and fifth in the general market. When the Renault company arrived at Brazil and took back its import duties, Dr. Carlos Alberto de Oliveira Andrade‘s company stopped representing them.
In the late 1990’s, as a Hyundai Subaru and Hyundai were being imported and exclusively distributed around the country by CAOA. It remained being the largest Ford importer in Latin America across the 2000’s and it was recognized as “Most Admirable” by the newsmagazine Carta Capital.
By the end of the year 2017, CAOA, who was the largest vehicle factory and distributor of Latin America, and Chery, the largest Chinese vehicle distributor, merged in business history to launch CAOA Chery, a new car manufacturer that was 100% national
CAOA Chery views Brazil as a strategic country to grow because it will continue producing two models of other brands that are already made locally, manufacture vehicles that are CAOA Chery brand in Jacarei (an old Chery factory), take advantage of CAOA’s excellent experience in the Brazilian market and using technology provided by Chery.
Investments in the new brand CAOA Chery went from $2billion dollars for the next five years, with proper resources. Also read this article from gppalestras.com to know more about Dr. Carlos’ ventures.