Fashion, just like technology, is incredibly progressive. Today clothes, shoes, and accessories are for more than just looking good. It comes as no surprise that technology has infiltrated the world of fashion, but there are a lot of surprises in store for the market.
A Brilliant Synthesis
Fashion designers never pass up an opportunity to create designs that deliver. Technology, hence, comes as a box of toys thanks to the innovation and functionality that it enables. Anouk Wipprecht, a Dutch fashion designer, best describes the integration of fashion and technology as an experiment with endless possibilities. What’s more, it can be utilized in different aspects from looking good to ensuring the wearer’s safety.
Technology is already in use in the fashion industry to aid in environmental conservation. For instance, fashion designer Emma Whiteside recycled radiator copper and made a brilliant gown from it. Renowned designers SegraSegra are also making jackets and t-shirts from recycled inner tubes of bicycles. Other designers are going even further by creating clothes and shoes capable of capturing kinetic energy as the wearer moves around. For instance, Soledad Martin is designing shoes that can generate kinetic energy as the wearer walks or runs.
Technology is also being used to boost safety. Firefighters, in particular, stand to benefit from the new Frontline Gloves designed by Kevin Cannon and Ashwin Rajan. These gloves enable communication between the firefighters through simple hand gestures. Cyclists too can now ride in confidence of their safety thanks to the new Airbag for Cyclists. Created by Terese Alstin and Anna Haupt, the airbag is slender when hanging on the neck; it certainly beats helmets not only in looks but convenience too.
It is not only fashion that stands to benefit from technology; the latter also makes use of the glamorous fashion platform for marketing. Take Google Glasses for instance; they are considered nerdy in spite of being incredibly cool. However, they will soon be both a fashion and tech trend if models such as renowned designer Diane Don Furstenberg continue marketing them.
About Christopher Burch
Christopher Burch’s investment portfolio is diverse, and he has worked in diverse industries in the past. However, he is best known for overseeing the growth of iconic luxury fashion and technology brands including Poppin and Vos Water. Today Christopher Burch is the founder and CEO of Burch Creative Capital.