Most people wouldn’t think of a dating site as a place to find guns and to romanticize weapons. However, Bumble’s dating site was a place where gun lovers and weapons users could be found. These individuals took plenty of pictures which revealed their love for guns and weapons of all type. When Bumble started in 2014, no one at the company made a big deal about weapons and guns being displayed in profile pics.
However, when the Marjory Stoneman Douglas shooting took place back in February of 2018, all of that changed. This particular school shooting event polarize the country in terms of modern gun laws. People from all walks of life were choosing sides on this issue. Whitney Wolfe could not help but to get involved within this debate because she already knew a lot of her profile users had guns being displayed in their photos.
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Whitney Wolfe made the decision to get rid of photos with weapons because they represented something that her company was against. Keep in mind that Bumble is a dating site that puts women first. Whitney did not want her site to be affiliated with any type of gun violence or have any connection with gun wielding individuals with mental health issues. Apparently, the shooter at the Parkland, Florida school was posting pics and messages on a popular social media site before he carried out his plans in real life.
In March of 2018, Whitney decide to enact this band. When she first made the announcement in her company, she even had to deal with some angry employees (who were women) over her decision. Many profile users were upset as well. Some of them even threatened to attack Whitney and her staff. They had to get police protection and few bodyguards for key workers at the company.
Whitney Wolfe knew that her decision was going to make a lot of people angry. The CEO of Bumble also knew that she could no longer allow any person to support the use of guns after that horrific incident. Whitney Wolfe made what she feels to have been the right decision for her company. To date, there are no more photos with guns being displayed on the site.
Search more about Whitney Wolfe: https://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe