Wouldn’t it be nice if a star really did use the items he or she was advertising, and we really believed them?
Check out actress Kate Hudson in new 30 second spots for Fabletics active wear, the brand she co-founded, and watch her get real.
What makes these energetic commercials look genuine and sincere is Kate Hudson, first of all. She’s cute, bubbly and approachable to fans. In other words, she is down to earth and relatable. Seeing her working out wearing colorful Fabletics active wear is a treat and window into the star’s normal lifestyle outside the Hollywood red carpet.
Kate Hudson has always been fit and fashionable, and that’s what her brand is all about. The 30-second TV commercials show on Pinterest the actress in behind the scenes footage where she is swimming, playing ping-pong, doing yoga, skate-boarding and even exercising on a Pilates machine.
Kate Hudson wanted the spots to look like part of her social media feeds of normal life, so she recorded most of the action on her personal i-phone. Almost 70 percent of the shots featured in the spot were filmed on the phone.
The spots are cool and unique and show the versatility of the work-out brand. Fabletics features vivid colors and patterns in trendy leggings, crop tops, tanks, tees, yoga pants, swimsuits and even athlesiure dresses. Kate even sleeps in her Fabletics gear when she wants.
The busy mom of two wants to encourage other women around the world to get moving in any way they can. “Live your passion” is the brand’s mission, and Kate Hudson says her clothing is not only affordable and comfortable but stylish active wear 24/7 on facebook.com. She designed the pieces to work into night, like her new collection of dresses, which can be worn on a date or night on the town.
Fabletics’ other two co-founders include business partners Adam Goldenberg and Don Ressler. Maintaining Fabletics as a top online subscription retailer is not an easy maneuver in the world of e-commerce. Most start-ups like these explode onto the scene and then quietly wither away, but not Fabletics. The VIP membership they offer has won them fans around the globe.
The VIP member always has the option to shop or not shop every month. If they don’t care to make a Fabletics purchase that month, all they do is click on the “Skip the Month” button in their personal shopping boutique. As long as they “Skip the Month” by the 5th of each month, the member won’t be charged.