Nathaniel Ru’s Journey To Greatness Through Sweetgreen

Nathaniel Ru is preeminently knows as the lead executive and head cheerleader of Sweetgreen, one of the leading, high-quality salad franchise in the nation. With over 40 restaurant locations, it is evident that Sweetgreen is manned by experienced leaders.

Background data

This is how it all started: During their schooling year in Georgetown University, Nathaniel Ru and two friends had trouble locating health-based, eating diners that were in addition fun and easy. The three friends wondered if they could provide an answer to this question.

With a 560 square-foot area on M Street, they decided to establish a revolutionary business. Six years later, their hospitality business transitioned into a 21 –store serving, diner, with Ru as the chief executive officer.

The onset of Sweetgreen

Recently speaking at the New Era of Marketing, a program that is set to initiate the growth of marketing strategies, Ru stated that Sweetgreen’s growth is directly appended to his determination to expand the business by investing in healthy foods. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

The first attempt at starting this business was encompassed with challenges as the landlord was barely reachable to provide the rental logistics. After calling up to explain his situation, the landlord hanged up.

For over a month, Ru and his current partners called up to schedule a business meeting. Well, the trio got lucky. What was initially the green has now transitioned into an admirable business that most restaurants can borrow notes from.

The establishment of Sweetgreen

The first month of the business was spent looking for backers in addition to an architect. Ru was thankful to the landlord for assisting them in their quest.

Through her better judgment, the business was set to succeed. She agreed to assist the group that bore no previous experiences in hospitality. Ru narrates the series of events as a blessing to have nailed the chance.

Fresh salad produce

Sweetgreen is presently a leading franchise in Northeast America. With major stores in the state’s major cities of Philadelphia, New York, Washington and Boston, the company is focused on providing healthy, fresh foods. Most ingredients stem from local farmers. Learn more about Nathaniel Ru:

The company markets itself through its fresh produce and concentration on digital marketing.

The conclusion

In addition to providing superior ingredients in addition to developing stellar reputation for being a leading, healthy chain option, the business has a modern and unique model of operation.

Nathaniel Ru is persistent about decentralizing the company’s operations with the aim of running the business away from the main office.

How Sweetgreen Became A New Type Of Restaurant

Sweetgreen is a chain of restaurants that serve healthy salads to its customers. They emphasize healthy, fresh ingredients that are locally sourced and organic. They now operate 80 locations in the United States. The chain is backed by well-known investors such as Danny Meyer and Steve Case.

One of the co-CEO’s of Sweetgreen, Nathaniel Ru, and has said that Sweetgreen is a company that stands for more than just making a profit. The bottom line of the company, he has said, it to feed people better food. As a next generation restaurant, Sweetgreen also has extensively incorporated technology into how the company operates. A full 30% of the orders the company receives are done through either Sweetgreen’s website or smartphone app. Learn more about Michael Lacey: and

Another thing that sets Sweetgreen apart from legacy restaurants is that they don’t maintain a main headquarters. Instead, the co-CEO’s of the company operate from each of the nation’s coasts, which is also where most of their restaurants are located. Nathaniel Ru has said that the company operates better as an entity that is decentralized.

The first Sweetgreen’s location opened in Georgetown in August 2007. It was Jonathan Neman and Nicolas Jammet that Nathaniel Ru partnered with in order to start Sweetgreens. They all attended an entrepreneurship class at Georgetown University at the time which is where they came up with the idea of the company. They had noted that there were no good options when it came to eating healthy food at restaurants and they wanted to change that.

Nathaniel Ru continues to live on the East Coast, working out of offices located in New York City. He earned a degree in finance at Georgetown University, graduating 2007. Under his leadership and the other two co-CEO’s, Sweetgreen’s today has locations along the East Coast, California, and the Mid West.

Nathaniel Ru’s leadership at Sweetgreen has resulted in his being written about in a number of publications and news shows. Among these are USA Today, Bloomberg, CBS, CNBC, the Washington Post, and Forbes.

They have also been honored by Forbes’ with placement on their “30 under 30” list which features top business leaders who are younger than 30 years old. Food & Wine magazine also gave him placement on their annual “40 Big Thinkers Under 40” list.