José Auriemo Neto, the firstborn son of one of the founders of JHSF, has been the Chief Executive Officer of JHSF Par since 2003. The company was founded in São Paulo, Brazil in 1972 with a focus on construction and real estate development. Originally a construction company, JHSF has evolved over the years into the biggest real estate developer in Brazil. In 2001 JHSF built the famous Metrô Santa Cruz mall in Sao Paulo. This project became very popular with customers as it was the first large-scale shopping mall to integrate the convenience of a local subway station into its development.
José Auriemo Neto took over leadership of the company at the age of 27. Under the direction of José Auriemo Neto, JHSF did not waste any time and quickly moved to capitalize on the luxury market. This proved to be a brilliant move, and JHSF soon diversified and grew into the residential, shopping center, high-end hotel and international business airport development sectors. Groundbreaking new projects began The modern Cidade Jardim complex in Sao Paulo was completed in 2006.
This center takes its name from its natural décor with trees, vines, and palm trees that complement the fresh, open atmosphere. This is a premier shopping destination in the region. In 2007 JHSF became a publicly traded company. At about the same time, JHSF was able to acquire a controlling stake in the Fasano Group hotels. The leadership of José Auriemo Neto shows in the development of further projects including the Horto Bela Vista Complex and the Catarina Fashion Outlet among others.